Digital ID for the Online Safety Act: effective, private, reusable

profile picture Rachael Trotman 2 min read
An image showing two mobile phone screens. One shows the homepage of Yoti's Digital ID app. The other shows a screen which is prompting the user to confirm their age with their Digital ID, before they're able to access age-restricted content.

For years, we’ve helped businesses carry out millions of age checks – particularly using our facial age estimation technology, which offers a quick, privacy-preserving way to estimate someone’s age without collecting personal details.

But since the UK Online Safety Act came into force on 25th July, we’ve seen growing demand for our Digital ID. More people are choosing it as a secure and privacy-preserving way to prove their age online. In fact, when the Online Safety Act came in, Yoti was the second most popular app in the App Store. 

Whether it’s to access age-restricted content or platforms, people want a solution that’s easy, secure and puts them in control of their data. 

With our Digital ID, someone can prove they’re over 18 (or meet another age threshold) without sharing any other information. It’s simple, effective and built to protect privacy by only sharing what’s strictly necessary. People can also use the app across different websites, meaning they don’t have to verify their age from scratch every time. 

An infographic about Yoti's Digital ID, titled "Digital ID for the Online Safety Act: effective, private, reusable". The statistics are as follows: (1) 6.5 million UK Digital ID downloads to date. (2) 2nd in the App Store. (3) 1 in 4 reusable age tokens. An asterisk leads to the following explanation: where individuals are given a choice to use a reusable age method (either Yoti Digital ID or an age token), 1 in 4 are choosing a reusable option. (4) 1,854% increase in downloads post-Online Safety Act. (5) 68% of people proving age from a Digital ID are over 30 years old. (6) 7.5 million views of Porno Pete and The Gimp.

Helping millions stay safe online 

Our Porno Pete and The Gimp videos have now been viewed over 7.5 million times. Both creatives communicate important privacy messages: with Yoti’s Digital ID, people can prove their age on age-restricted websites while keeping their identity private.

We’re proud to be supporting platforms and individuals with a scalable, privacy-first approach to age assurance. With millions of people already using our solutions to prove their age online, Digital ID is becoming a key part of a safer digital landscape that the Online Safety Act aims to create.

Keep reading

An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, July 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin focuses on the Online Safety Act, talking about facial age estimation accuracy rates, the increase in Digital ID usage and reaction to the new legislation coming into effect.    Online Safety Act sparks Digital ID boom The UK’s Online Safety Act came into effect on Friday 25th July, delivering some bumper results for Yoti. We launched our “Porno Pete” video across TikTok, YouTube, Instagram and Facebook

11 min read
A person using Yoti's facial age estimation technology on a laptop.

Meet our anonymous facial age estimation technology

We developed our facial age estimation technology to provide a secure and private way to prove your age, without sharing identity documents or personal details like name or date of birth. It’s fast, accurate and anonymous. Here’s how our facial age estimation technology works, how it’s designed and why it’s one of the most privacy-friendly solutions available.   What is facial age estimation? Facial age estimation is a safer and easier way to prove your age to access age-restricted goods, services and content. Completing a facial age estimation takes seconds – all you need to do is take a

5 min read
An image of someone holding their mobile phone. On the screen, the platform is asking for the user to verify their age to access age-restricted content.

Why am I being asked to prove my age online?

If you’ve recently been asked to prove your age while trying to access a website, use an app or watch a video online, you’re not alone. The UK’s Online Safety Act is now in force. From 25th July 2025, businesses are required, by law, to take stronger steps to protect children from harmful or inappropriate content online.  One of the biggest changes is the introduction of age checks for online users. We break down exactly why you’re being asked to prove your age, how it works, what it means for your privacy and how we’re helping make age checks

8 min read