Digital ID for the Online Safety Act: effective, private, reusable

profile picture Rachael Trotman 2 min read
An image showing two mobile phone screens. One shows the homepage of Yoti's Digital ID app. The other shows a screen which is prompting the user to confirm their age with their Digital ID, before they're able to access age-restricted content.

For years, we’ve helped businesses carry out millions of age checks – particularly using our facial age estimation technology, which offers a quick, privacy-preserving way to estimate someone’s age without collecting personal details.

But since the UK Online Safety Act came into force on 25th July, we’ve seen growing demand for our Digital ID. More people are choosing it as a secure and privacy-preserving way to prove their age online. In fact, when the Online Safety Act came in, Yoti was the second most popular app in the App Store. 

Whether it’s to access age-restricted content or platforms, people want a solution that’s easy, secure and puts them in control of their data. 

With our Digital ID, someone can prove they’re over 18 (or meet another age threshold) without sharing any other information. It’s simple, effective and built to protect privacy by only sharing what’s strictly necessary. People can also use the app across different websites, meaning they don’t have to verify their age from scratch every time. 

An infographic about Yoti's Digital ID, titled "Digital ID for the Online Safety Act: effective, private, reusable". The statistics are as follows: (1) 6.5 million UK Digital ID downloads to date. (2) 2nd in the App Store. (3) 1 in 4 reusable age tokens. An asterisk leads to the following explanation: where individuals are given a choice to use a reusable age method (either Yoti Digital ID or an age token), 1 in 4 are choosing a reusable option. (4) 1,854% increase in downloads post-Online Safety Act. (5) 68% of people proving age from a Digital ID are over 30 years old. (6) 7.5 million views of Porno Pete and The Gimp.

Helping millions stay safe online 

Our Porno Pete and The Gimp videos have now been viewed over 7.5 million times. Both creatives communicate important privacy messages: with Yoti’s Digital ID, people can prove their age on age-restricted websites while keeping their identity private.

We’re proud to be supporting platforms and individuals with a scalable, privacy-first approach to age assurance. With millions of people already using our solutions to prove their age online, Digital ID is becoming a key part of a safer digital landscape that the Online Safety Act aims to create.

Keep reading

An image of a student using their mobile phone. An illustration shows that they're viewing their Yoti Digital ID.

Freshers' Survival Guide: Why you'll want Yoti on campus

Going to university is one of the most exciting times in your life. However, we know there’s a lot to juggle with adjusting to a new environment, meeting new people, managing your workload and discovering the freedom of living away from home. Thankfully, we’ve got the technology to help make your transition to university life smoother. We’ll walk you through how the Yoti Digital ID app can help you with everything from proving your identity for part-time jobs to getting discounts and even future-proofing your social life.  Here’s how Yoti can help you out.   What is a Yoti

7 min read
An image showing just person's hands. One hand is holding a card holder and the other is pulling a driving licence from it.

The hidden risks of carrying your physical ID

We’re swapping paper receipts for email confirmations, trading physical tickets for digital ones and many of us don’t even think twice about tapping our phones to pay. But there’s one thing most of us still carry around and use the old-school way: our ID. Whether it’s your driving licence or a national ID card, chances are it’s tucked into your wallet, pocket (or even wedged into the back of your phone case). If you don’t have those, you might even need to take your passport around. It feels normal, and even necessary. But is it really the smartest way

9 min read
An image of a young woman sitting on a chair and using her mobile phone. Surrounding her are illustrations showing various features of the Yoti Digital ID app, such as an option to share her verified details and an 'over 25' proof of age status.

Your everyday digital essential: the Yoti Digital ID app

Think of the Yoti Digital ID like a Swiss Army knife – compact, versatile and ready for just about anything. It’s more than just a way to prove who you are; it’s a powerful, multi-use digital identity that fits in your pocket.  Whether you’re proving your age, verifying your identity or securely swapping details with another person, the Yoti app brings everything together in one place. It’s a single, secure app packed with features designed to simplify your life, protect your privacy and give you control over your personal information.   Key features  Privacy-preserving – share only the details

7 min read