Digital ID for the Online Safety Act: effective, private, reusable

profile picture Rachael Trotman 2 min read
An image showing two mobile phone screens. One shows the homepage of Yoti's Digital ID app. The other shows a screen which is prompting the user to confirm their age with their Digital ID, before they're able to access age-restricted content.

For years, we’ve helped businesses carry out millions of age checks – particularly using our facial age estimation technology, which offers a quick, privacy-preserving way to estimate someone’s age without collecting personal details.

But since the UK Online Safety Act came into force on 25th July, we’ve seen growing demand for our Digital ID. More people are choosing it as a secure and privacy-preserving way to prove their age online. In fact, when the Online Safety Act came in, Yoti was the second most popular app in the App Store. 

Whether it’s to access age-restricted content or platforms, people want a solution that’s easy, secure and puts them in control of their data. 

With our Digital ID, someone can prove they’re over 18 (or meet another age threshold) without sharing any other information. It’s simple, effective and built to protect privacy by only sharing what’s strictly necessary. People can also use the app across different websites, meaning they don’t have to verify their age from scratch every time. 

An infographic about Yoti's Digital ID, titled "Digital ID for the Online Safety Act: effective, private, reusable". The statistics are as follows: (1) 6.5 million UK Digital ID downloads to date. (2) 2nd in the App Store. (3) 1 in 4 reusable age tokens. An asterisk leads to the following explanation: where individuals are given a choice to use a reusable age method (either Yoti Digital ID or an age token), 1 in 4 are choosing a reusable option. (4) 1,854% increase in downloads post-Online Safety Act. (5) 68% of people proving age from a Digital ID are over 30 years old. (6) 7.5 million views of Porno Pete and The Gimp.

Helping millions stay safe online 

Our Porno Pete and The Gimp videos have now been viewed over 7.5 million times. Both creatives communicate important privacy messages: with Yoti’s Digital ID, people can prove their age on age-restricted websites while keeping their identity private.

We’re proud to be supporting platforms and individuals with a scalable, privacy-first approach to age assurance. With millions of people already using our solutions to prove their age online, Digital ID is becoming a key part of a safer digital landscape that the Online Safety Act aims to create.

Keep reading

A simple image displaying the Yoti logo on the left-hand side and '2025' on the right-hand side.

A look back at 2025

As we close out 2025, we’ve been reflecting on a year that marked a clear shift for the age and identity industry. This was the year digital IDs moved further into everyday use. The year age regulation accelerated globally. The year trust proved to be a true differentiator, and one we’ve worked hard to build and maintain. Behind the scenes for Yoti, it was also a year of significant progress, including reaching profitability and expanding our role in the identity ecosystem. Here’s our look back on the moments and learnings that shaped our 2025.   Digital IDs moved closer

6 min read
An image showing a person's hands using a tablet device. Several dots connected by dashed lines illustrate the concept of connections or a network.

Yoti age tokens, passkeys and privacy: Reflections on 6 years of scaling privacy-preserving age assurance

Over recent months, there’s been growing buzz in the industry about privacy-preserving ways to prove age online. Device-bound age tokens, passkey-binding and cryptographic signals that confirm someone is “over 18” without sharing any identity details are increasingly being discussed as if they’re brand new ideas. It’s great to see this conversation picking up. The online world needs ways for people to prove their age in seconds, with minimal data and maximum privacy. But it’s worth adding a bit of context.   Yoti age tokens have been around since 2019 We introduced Yoti age tokens back in 2019. These are

6 min read
An image of a girl lying on a bed and using a mobile phone.

Keep calm and carry on - what to expect ahead of Australia's age checks for social media

We’ve been talking to a number of media outlets ahead of Australia’s upcoming social media ban for under 16’s – set to kick in on 10th December – and thought it was worth sharing our insights more widely. After all, there’s plenty of speculation about what will actually happen: Will systems cope? Will there be issues accessing sites? Will everything grind to a halt? After supporting a number of countries across the world as they’ve rolled out age assurance measures (including the UK Online Safety Act’s launch in July this year), we can say with confidence that the infrastructure

7 min read