Yoti blog
Stories and insights from the world of digital identity
Press releases
Aug 31, 2025
Yoti excels in Australia’s age assurance benchmarking: A privacy-first approach with high accuracy
London, UK – 31st August 2025 – UK-based digital identity company, Yoti, has today been recognised as one of the leading providers in Australia’s national Age Assurance Technology Trial (AATT) benchmarking, demonstrating exceptional performance in privacy, usability and accuracy for both age verification and age estimation. The independent evaluation highlights Yoti’s commitment to balancing user privacy with robust assurance, confirming Yoti’s technology as one of the most privacy-forward solutions in the trial. Privacy by design and international standards compliance Yoti’s systems for age verification and age estimation demonstrated accuracy levels suitable for real-world application, meeting the highest Technology
Articles
Aug 28, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about Digital ID app downloads, Yoti becoming an Orchestration Service Provider and NIST ranking our latest facial age estimation model in first place for 13-16 year olds. Insights into Digital ID use following the Online Safety Act From Friday 25th July, the UK’s Online Safety Act required many businesses across the porn, social media, livestreaming, dating and some gaming sectors to perform age checks.
Articles
Aug 21, 2025
What is synthetic identity fraud? How it works and how to prevent it
What is synthetic identity fraud? Synthetic identities are fake identities, built by combining real and made-up information, earning them the nickname “Frankenstein IDs” due to their pieced-together nature. Synthetic identity fraud is different to traditional identity fraud as it doesn’t involve an obvious, immediate consumer victim. These fake profiles are designed to mimic real customers, often slipping past traditional fraud detection systems because they don’t raise typical red flags. As a result, the primary victims of synthetic identity fraud are businesses and lenders, who bear the financial losses. How synthetic identities are created and used
Articles
Aug 19, 2025
Identity verification: the facts
It’s becoming increasingly essential to check that users are who they say they are. The rise in cyber attacks, data breaches and online financial crime has pushed companies across multiple industries to adopt more reliable and advanced verification methods. As a result, identity verification has become a crucial part of securing online transactions and interactions. It helps reduce identity theft, protect sensitive data and allows businesses to comply with regulations. We believe people and businesses should make up their own minds about whether they’d like to use our identity verification technology – based on the facts. [vc_btn title=”Read the facts”
Articles
Aug 14, 2025
Beyond passwords: exploring modern authentication methods for secure login
As online threats grow more sophisticated, the way we authenticate users needs to evolve. This blog explores the modern authentication methods which can support or replace passwords, such as biometrics and verified digital IDs, and how businesses can use them to protect accounts, reduce fraud and build trust with users. What is authentication? Authentication is the process of verifying that someone is who they say they are, typically before granting them access to a service or system. Traditionally, this has involved entering a username and password, something only the user should know. Are passwords enough to keep
Articles
Aug 12, 2025
UK Government to formally recognise digital identities in new MLR guidance
In a major policy development, the UK Government has announced new guidance that will formally recognise certified digital identities as valid tools for complying with the UK’s Money Laundering Regulations (MLRs). HM Treasury and the Department for Science, Innovation & Technology (DSIT) made the announcement last month as part of a wider consultation response on Money Laundering Regulations. The public consultation had nearly 200 industry responses, from sectors including finance, tech, regulators and civil society. It aims to resolve longstanding uncertainty over how regulated firms can use digital identity services to meet anti‑money laundering (AML) and customer due diligence
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with