Girl looking at phone

We're on a mission to become the world's most trusted identity platform.

We make it safer for individuals to prove who they are

We began in 2014 by building a free consumer app that puts your ID on your phone. The Yoti app is designed with privacy at its core, giving individuals a safe way to share personal details with businesses and individuals.

Today, we have over eight million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age estimation, e-signing and AI anti-spoofing technologies.

We’re working together to fix an outdated identity system

This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people.

How we make money

The Yoti app will always be free for individuals. We make money by charging businesses to check the identity details of their customers.

Our systems are built in a way that means only the user can access their data, which means we cannot mine or sell user data to third parties.

Doing good is part of our DNA

As a certified B Corp, we balance profit with people and the planet. We are committed to solving identity problems through grassroots research and social purpose initiatives such as our Yoti Fellowship Programme.

Built as a force for good

The way we build our solutions is different to other tech companies. Yoti was founded on a strong set of principles that we uphold to ensure we continue to only build tech for good.

  • null
    Always act in the interest of our users
  • null
    Encourage personal data ownership
  • null
    Enable privacy and anonymity
  • null
    Keeping sensitive data secure
  • null
    Keep our community safe
  • null
    Be transparent and accountable
  • null
    Make Yoti available to anyone

Staying true to our principles

Guardian Council

Our independent ethics board is made up of influential individuals from relevant fields such as human rights, data privacy and last mile tech. With no financial stake in the company, our Guardians offer their impartial views on the technology we’re developing or business decisions we’re making. They help us to navigate the complex world of identity and ensure we always strive to do what’s right by our community.

Seyi Akiwowo Yoti Guardian
Doc Searls Yoti Guardian
Renata Avila Yoti Guardian
Gavin Starks Yoti Guardian

Ethics and trust committee

Our internal committee makes sure that we stick to our core principles in day-to-day work. They determine our public commitments on ethical and moral issues and devise practical solutions for the company.