On Friday last week, Yoti’s Max and Barney journeyed from London to Bristol for the Bristol University Welcome Fair.
The Welcome Fair – more commonly known as the Freshers Fair – showcases all that the University’s societies, facilities and local amenities have to offer its newest students. This year around 12,000 students were expected to attend.
Max and Barney’s Yoti stand was situated in the FREE STUFF tent. As a result, they were up against vendors dishing out free sushi rolls, nightclubs blaring out EDM and passing out free entry lanyards, and cocktail bars promising free pitchers to anyone that could toss a hoop onto a palm tree. Cutting through the noise doesn’t, well – cut it.
But it wasn’t long before curious onlookers slowed to a halt in front of the Yoti stand.
“Why hasn’t anyone done this before?”
“Oooo this is cool you know. So I can prove my age and stuff all from my phone?”
“Are you kidding me? This is legit a thing? No you don’t understand. I’ve lost my ID five times in the last two years. I need this, where can I get it?”
One person even whooped. It was clear this audience got it. In fact, 91% of the 123 students that stopped to tap Yes or No in response to the question: Would you like your ID on your phone? responded Yes.
And why wouldn’t they? It’s hardly surprising that millennials – the Digital Natives, the Screenagers – are in favour of an app that lets them get into bars and clubs, or buy booze at the supermarket, without the perilous responsibility of carrying around their passport or driving licence. Because, sticking to stereotypes, they’re all drunkards who forget or lose their purses and wallets at any given opportunity, aren’t they.
Of course they’re not. Not all of them anyway. But Yoti’s appeal isn’t just that it gives forgetful young adults one less thing to misplace. When you prove your age using Yoti you take back control of your personal information. There’s no need to share your address or passport number just to get into a club or bar. With Yoti, you only share the necessary information: your photo and your age.
Students don’t care about their data, we hear you cry. Wrong. On the contrary, these guys are less carefree with their information than you think. One student even accused Max and Barney of being minions of Theresa May’s Snoopers’ Charter. He wasn’t the only one to question Yoti’s intentions, but actually, the cynicism was refreshing. It means that young people are engaged. It means they care. Everyone ought to be wary about who is after their data. After all, it’s rare that a week goes by when there isn’t a high profile data breach.
Every ‘thanks, but no thanks’ was an opportunity for the boys to walk the students through the security behind Yoti. How, unlike most companies, Yoti stores its data using advanced hybrid encryption, which in short, means that in the unlikely event that Yoti got hacked, a profile could never be built on any of its users. Your date of birth might be stolen, but it would never be linkable to your name or address, or any other piece of personal information.
If, like the hundreds of students we spoke to that day, you’re interested to know where you can use Yoti, then follow our social media channels for future announcements.