Yoti and Jägermeister usher in the new, responsible way to buy alcohol

This Christmas, Yoti and Jägermeister are teaming up to usher in the new, responsible way to buy alcohol.

We’re teaming up with the master German digestif maker to give away Jägermeister glass gift sets worth £11.95* at the Jägermeister pop up shop to everyone that proves their age using Yoti. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop up shop at the award winning, independent station Soho Radio in the run up to Christmas.

Where: Soho Radio in Leicester Square, London
When: 12th - 22nd December (closed Monday 18th)

Changing the way we buy alcohol
Together, Yoti and Jägermeister are showcasing a new, more responsible way to buy and sell alcohol. With the Yoti app on your phone, you have a verified ID which you can use to prove you’re over 18 and old enough to buy alcohol.

The continuing growth of online alcohol sales and ever improving quality of fake IDs are a problem for everyone connected to the sale of alcohol. It’s increasingly difficult for alcohol brands to know that the people buying their products are over 18 — until now.

Yoti’s digital identities are a modern solution. With Yoti, the seller can request proof of age at the point of sale using Yoti. The customer scans a QR code, takes a selfie to prove it’s them and shares the required personal attributes with the seller — which in most cases will be the individual’s photo and date of birth.

The seller receives confirmation that the customer is old enough to buy alcohol and the checkout process proceeds in seconds.

How to claim your free glasses
Here’s what you have to do to get your hands on a Jägermeister gift set:

  • Download the free Yoti app
  • Create your Yoti ID with a driving licence or passport
  • Pop into the shop at Soho Radio between 12th and 22nd December
  • Prove your age using the Yoti app when purchasing a Jägermeister product
  • Claim your shot glasses, get home and get the party started!

If you can’t set up a Yoti before visiting the shop then come back later with your created Yoti and receipt of purchase to claim your shot glasses.

*One set per customer — requires a Jägermeister pop up shop purchase and completed Yoti account with verified ID document. Offer ends 22/12/17.


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