Ferreneik Betton Profile Picture

Ferreneik Betton

Ferreneik is an AI enthusiast who crafts product marketing messages that educate you about our incredible digital identity platform.

Woman with laptop doing digital right to work check

Why it's time to embrace digital right to work checks

The last few years gave employers a taste of how onboarding new starters remotely can speed up their hiring. At the start of the pandemic, the Home Office amended the guidance on right to work checks, allowing them to be performed via a video call. The temporary adjustment came after employers couldn’t physically check a candidate’s ID document to prove they could work in the UK. This workaround became incredibly popular, with HR and recruitment teams noticing increased efficiency, people getting into jobs faster and reduced recruitment times.  After heavy lobbying from the recruitment industry and employers, the Home Office

6 min read
Automated identity verification

Why it’s time to automate your customer verification process

You want the digital experiences your business offers customers to be highly functional and efficient. At the same time, customers expect a seamless online experience, as well as frictionless and secure payment choices.  In order to meet those needs, verifying your customer’s identity with Artificial Intelligence (AI) and machine learning should be a fundamental first step for every business to deliver better online customer onboarding processes.  However, many companies are still relying on outdated processes, causing unnecessary friction for customers and exposing their businesses to errors and potential costly reputational damage.  Automating certain parts of the identity verification

6 min read
Digital ID explore cards

Explore cards - What are Yoti cards and how do we use them in the Digital ID app?

Making Yoti relevant and useful whilst preserving privacy We want to make sure that the Yoti app is useful to our whole community. We built Explore – a place where you can discover where you can use your digital ID. We also have some special offers for community members. This will look exactly the same in the Post Office EasyID app. Country-specific content In your digital ID app, you will only see content that is relevant to your country. This means that we only show you partners that you can use your digital ID with or offers

5 min read
Identity Verification KYC

Get ahead of new age and identity verification regulations with our handy guide to know your customer (KYC) processes

It’s no longer financial institutions, real estate, art dealers, casinos, lawyers, and accountants who are the main targets for financial crimes online. Criminals are finding it harder to use them for money laundering due to rigorous regulations and effective know your customer (KYC) processes. To go undetected, they have set their sights on online multiplayer gaming, online marketplaces, FinTech, online gambling and many more small and medium businesses.  Lawbreakers are attracted to these platforms because they have little to no anti-money laundering (AML) and counter-terrorist financing (CTF) regulations. For example, multiplayer online gaming platforms have experienced

9 min read
Identity verification methods

How to strike a balance between fraud prevention and seamless customer onboarding

Our Identity Verification solution makes onboarding as hassle-free as possible for your users.  Digital identity verification has become a crucial part of onboarding customers, with businesses needing to check that they are genuine, protect customers’ data and mitigate fraud. Having identity verification embedded into your online customer journey ensures you have identified and verified your customers’ identities.  Even so, it can be challenging to establish a balance. Finding the best way to streamline the customer’s digital experience while complying with know your customer (KYC), anti-money laundering (AML) industry requirements isn’t easy. Businesses are often forced

9 min read
Data privacy for GDPR

Be the company people trust: why you need to prioritise data privacy

It’s not just your consumer’s responsibility to protect their personal data, but yours too. Everyone is in on the conversation of data privacy; if you don’t make it a priority, then you risk losing your consumer’s trust. With the rise of online services and the ever-growing move to a digital world, consumer concerns over data privacy and how businesses handle their information have risen.  People are no longer comfortable sharing their personal information now that they’re more aware of its value and potential misuse. A McKinsey survey discovered that 87 per cent of consumers say they

8 min read