18th January 2023, London, UK – Leading Muslim dating and marriage app Muzz (formerly muzmatch) has partnered with digital identity company Yoti to give singles increased confidence and transparency over who they are connecting with online. Muzz has integrated Yoti’s photo verification technology to confirm every dating profile belongs to a real person. On account creation, users are required to take a selfie, which will be analysed by Yoti’s proprietary passive liveness technology, MyFace. The technology checks that the selfie is captured from a real person by detecting different presentation attacks, such as printed and digital photos, videos and masks. If the technology detects the image is not from a real person, they will be asked to take another selfie, helping to reduce the risks of fake profiles and catfishing. MyFace only requires a selfie image to complete the liveness check, creating a smooth user experience and speeding up the process of verifying genuine accounts. Muzz has also integrated Yoti’s identity verification technology, to strengthen online safety even further. Members can verify their identity for free. Muzz will boost the verified profiles, giving these daters a higher chance of connecting with more people. “Muzz is the world’s largest Muslim marriage app, so we have a responsibility to lead when it comes to safe spaces for Muslim singles. Yoti’s ID verification and MyFace technology give our members peace of mind that their matches are who they say they are,” says Shahzad Younas, CEO and Founder of Muzz. Robin Tombs, CEO of Yoti said: “We’re delighted to announce our partnership with Muzz to give Muslim singles greater peace of mind, trust and transparency over who they are connecting with online. Muzz pride themselves on creating the safest dating platform for the Muslim community, so we are proud they have chosen our technology to enhance their existing safety measures. Our technology has seamlessly integrated into the Muzz app, showing how dating platforms can verify users, without compromising their online dating experience. Verified profiles will make it easier and safer for honest people looking for love, and create safer, positive matches.” The partnership with Yoti allows Muzz to enhance their existing safety measures, which include an all-female support team, video and phone calls within the platform so users do not have to share their phone number, and the detection and removal of nude images. Notes to editors Yoti’s liveness technology – MyFace – is certified against the NIST standards by iBeta. The difference between passive and active liveness: Active liveness requires the user to take a video of themselves performing certain actions. For example, moving toward and away from the camera, or repeating random words. This then uses AI and / or manual review to complete the check. Passive liveness can be achieved from a single selfie. Passive liveness reduces friction for users, thereby reducing drop off and speeding up the journey of verifying genuine users. About Muzz Muzz (formerly muzmatch) is the world’s largest Muslim dating and marriage app, with over 7 million members and 400,000 successes. Founded originally as a website in 2011 by former Morgan Stanley banker Shahzad Younas, Muzz has seen massive success since the launch of its iOS and Android apps in 2016. The company has over 80 team members with offices in the UK, US, France and Pakistan. About Yoti Yoti is a digital identity technology company that makes it safer for people to prove who they are, verifying identities and trusted credentials online and in-person. They now provide verification solutions across the globe, spanning identity verification, age verification, document eSigning, access management, and authentication. In the UK, Yoti has partnered with Post Office to accelerate digital identity adoption, with a national footprint spanning 11,500 Post Office branches, online and more. Over 12 million people have downloaded the free Yoti app across the world. It is available in English, Spanish, French, German, Portuguese and Polish. Yoti is certified to ISO/IEC 27001:2013 for ID Verification Services, ISAE 3000 (SOC 2) Type 2 certified for its technical and organisational security processes. For more information, please visit www.yoti.com.
We are delighted to be working with Konfir, a B2B SaaS platform that lets employers instantly access employment or income records for any UK-based worker, with their consent. Konfir is at the forefront of the shift in determining how employment and income data is captured, verified, and shared, and has become the first certified Attribute Service Provider (ASP) under the UK Digital Identity and Attributes Trust Framework (DIATF). As the first government certified provider of employment and income data, globally, Konfir provides employment and income information, including work history, previous job titles and dates of employment, to companies or Identity Service Providers (IDSPs). Employers can request and share employment and income information at the touch of a button, speeding up the time to hire and onboard candidates using real-time employment data. Before employment information can be issued to an individual, it’s important to verify their identity first, to ensure the right details end up in the right hands. That’s where we come in. Through our partnership with Konfir and as the first certified IDSP, employers can request identity and employment history for individuals simultaneously. Individuals begin by choosing to verify their identity online or through the Yoti or Post Office EasyID app. Once we’ve verified their identity, Konfir will then provide their employment history activities as verified credentials. Typically, sensitive employment data is captured and shared in an unsecure way via email, PDF or on phone calls. With Konfir and Yoti, HR teams can spend less time manually checking documents, which not only saves time but also improves security. Individuals always consent to share their identity and employment data, giving them greater control and transparency over what information is shared with companies. Konfir is the latest company to embrace the power of digital identity checks. Since the government adjusted the way Right to Work checks could be completed, the recruitment industry and employers are enjoying the flexibility digital checks allow at scale. Yoti and Post Office, the first certified digital identity service provider, are proud to be delivering digital identity checks for companies up and down the country.
With an ever-growing need to protect people online, we’re proud to be working with the Safety Tech industry. We’ve taken a look at just how this industry is going about such important, sensitive work online. What is the Safety Tech industry? It provides innovative technology to protect people online, collaborating with organisations in this sector that share a commitment to improving online safety. Safety Tech providers develop technology and solutions to create safer experiences and combat harmful content, contact or conduct. Whether it’s verifying the age of users, providing parental consent for when children are online, or advising and supporting a community of moderators to remove harmful content, they’re constantly exploring ways to help. Why is Safety Tech important? Everyone has a right to feel safe online, yet sadly this isn’t the case. It’s far too easy for young people to access inappropriate and harmful content, with children as young as seven stumbling across pornography online. Children are being tricked into sharing explicit images of themselves (with the majority of self-generated child sexual abuse images of 11-13-year-old girls). With adults able to falsify their age to access younger platforms there’s growing concern that children’s privacy and rights are not protected. But there are early signs of change. Across the UK and worldwide, more legislation is coming into force to address these issues. Last year, the ICO introduced the Children’s Code in the UK, imposing a set of standards for businesses to follow if their website or product is accessed by children. In the wake of work from the UK, Ireland, the Netherlands, the EU and Australia, California has also recently passed the Age Appropriate Design Code Act, which will come into force in 2024. Along with this legislation, the Safety Tech industry’s solutions play a vital role in protecting people in these spaces. What is Yoti’s role in the industry? We always want to collaborate with those helping to safeguard young people and push for age-appropriate experiences online. Our age verification solutions let users prove they’re the right age to access a service, without sharing any personal information. By knowing the correct age of a user, you can provide an age-appropriate experience for children and young people. Our solutions can enable effective parental consent, prevent children from accessing age-restricted content, and stop adults from entering platforms designed for children. How is Yoti’s technology improving online safety? This year, Instagram introduced our facial age estimation technology to verify the age of users who attempt to change their date of birth from under 18 to 18 or over. This way, Instagram can make sure both teens and adults are in an age-appropriate experience. The technology was first introduced in the US and is now in the UK, Europe, Brazil and India. Yubo, the social network app for teens, is also using our facial age estimation technology to verify the age of all of those on their platform. With over 60 million users, Yubo understands the immense challenge of creating a safe environment for its community. The new age verification system reduces the risks of child abuse and other acts by preventing users who might misrepresent their age from joining Yubo. Age verification technology also strengthens age-gating on Yubo, which separates users into different communities based on age, limiting interaction between teens and adults. We’re also immensely proud to be working with Childline and the Internet Watch Foundation (IWF). NSPCC’s Childline partnered with the IWF to create Report Remove, a tool to help young people report explicit images of themselves on the internet. To use the tool, a young person needs to prove they are under 18, and Yoti gives people a private and safe way to prove their age, without needing to show ID documents or share personal data. What’s next? The time for action is now. Businesses, regulators and parents all know that more needs to be done, so we’re proud to be playing our part and will continue to do so to ensure that the internet is a better place to be.
Facebook Dating introduces age verification test to help continue preventing teens from accessing the 18+ experience Meta continues to work with Yoti who specialise in privacy-preserving ways to verify age The move follows age verification being introduced on Instagram earlier this year. Of those asked to verify their age, 81% of teens chose Yoti’s facial age estimation technology to complete the age check 5th December 2022, London, UK – Today, Facebook Dating has introduced age verification to verify that only adults are using the service and to help prevent teens from accessing it. This will initially be for people based in the US. Digital identity company Yoti will provide one of the age assurance tools, to ensure only adults can access the 18+ experience. If Meta’s age detection technology finds potential discrepancies in the age someone provides and their suspected age, they will be prompted to verify their age. There will be two options to do this: upload an ID document or use Yoti’s facial age estimation technology. Providing people with more than one option allows them to select a method that best fits their needs and preferences. Facebook Dating is the first online dating platform to introduce Yoti’s facial age estimation technology in the US to verify the age of users. The move follows age verification being introduced on Instagram earlier this year. Julie Dawson, Yoti Chief Policy & Regulatory Officer said, “Enabling young people to thrive and be safe online is of the utmost importance. So we’re delighted to continue our work with Meta to create age appropriate experiences, this time on Facebook Dating. Daters can have greater confidence in who they are meeting online, and most importantly, young people will be better protected from accessing inappropriate content and experiences.” Erica Finkle, Meta Director of Data Governance said, “Our age verification tests show that our tools are working to help keep young people within age-appropriate experiences, and we’re proud to partner with Yoti to provide people with simple to use options that respect their privacy.” Yoti facial age estimation is a privacy-preserving solution that estimates someone’s age from a selfie. It was built to give everyone a secure way to prove their age without sharing their name or ID document. All images are instantly deleted once someone receives their estimated age. Notes to editors: In June 2022, Meta introduced age verification to Instagram users in the US. If someone attempts to edit their date of birth on Instagram from under the age of 18 to 18 or over, they are required to verify their age. They can do this by uploading an ID document or using Yoti’s facial age estimation technology. Age verification was expanded to Instagram in other countries following the success in the US – including the UK, Europe, Brazil and India. Yoti Facial Age Estimation whitepaper – https://www.yoti.com/wp-content/uploads/Yoti-Age-Estimation-White-Paper-Executive-Summary-May-2022.pdf
A new Louisiana law will allow parents to take legal action against companies that do not have reasonable age verification in place to keep minors out of porn sites and other sites containing harmful material. The law focuses on pornography, citing that “advances in technology, the universal availability of the internet, and limited age verification requirements” have created a public health crisis. The Louisiana Age Verification law will come into effect on 1st January 2023. It’s a significant milestone and demonstrates the important role an increasing number of lawmakers and regulators want age verification to play in keeping children safe online. So what does it mean exactly? The Louisiana Age Verification Law Websites won’t be required to have age verification systems, but it does allow the State of Louisiana to sue websites that “contain a substantial portion” of porn, and do not have verification in place, therefore putting minors at risk. These sites will be held liable if they fail to check the age of individuals attempting to access the content on their website. Importantly, the law also states that these spaces “shall not retain any identifying information of the individual after access has been granted to the material.” Technology now exists to let individuals prove they are the right age to access age-restricted content and platforms, without the need to share lots of personal information. Privacy-preserving age verification We have a range of age verification solutions available, which allow companies to check their users are the right age, without retaining any personal information. Currently, a driver’s licence or other state-issued identification such as a digitised identification card are needed to access these sites in Louisiana. Our leading, facial age estimation gives everyone a secure and privacy preserving way to prove their age, without sharing their name or any ID documents. Yoti’s free Digital ID app allows individuals to just share a verified age attribute, such as ‘over 18’, and doesn’t share any personal details. We already support a number of the world’s largest adult sites and social media platforms. We have performed over 550 million checks using our facial age estimation, and we are the leading global provider of age assurance. Our checks have reached across retail, gaming, gambling, dating, social media, telecoms, live streaming, vaping, ecommerce and adult content services. Enabling young people to thrive and be safe online is so important to us. Age verification can help do this, creating age-appropriate experiences that mean children have a safer, more positive digital life. If you’d like to learn more about our age verification technology, please get in touch.