Our mission

We want to be the world's trusted identity platform.

The current way people prove their identity is outdated. We have to carry paper IDs to do the things we like and share photocopies of IDs to get things done, which doesn’t make sense in our digital world. It’s equally not right that fraudsters can use fake identities to commit crimes that damage society. We want to help people and businesses to work together and make it easier and safer for everyone to prove their identity online and in person. To fight back.

Our apps and technology will ensure people know who they’re dealing with and feel confident in being themselves without the risk of fraud. This will in turn improve transparency and trust in the information we share - and should make life simpler and better for everyone.

How will we get there?

Our principles help us to stay on track and develop things in the right way:

Be good and do the right thing

It’s difficult for us to not be good and do the right thing. We’re monitored by a Guardian Council (an independent group of people who make sure we stay true to our principles) and we are also part of the B Corp movement, meaning we are required to consider the impact of our decisions on employees, suppliers, consumers, the community and the environment.

Encourage personal data ownership

Personal data should be exactly that; personal data. The individual should always decide which details they want to share and who with.

Enable privacy and anonymity

We believe that people should only share as much information as is actually required to get the job done. For example, once someone has their Yoti, we don’t need to see any personal details. So we don’t.

Keep sensitive data secure

We will always use leading technology to keep data secure. This includes encryption techniques and the servers used to store information. Our security processes are regularly reviewed by external audits.

Keep our community safe

Yoti holders are a community of people who have proven that they are who they say they are. We will take appropriate legal action if we detect any attempts to break the trust that comes with that.

Be transparent and accountable

We’ll be open with our customers about we operate. Our terms and conditions are meant to be easily understandable, with any amends highlighted and shown on our website. Meetings with the Guardian Council are recorded and also published on our website.

Make Yoti available to anyone

Yoti is free for all individuals to create and use.

Be good and do the right thing

It’s difficult for us to not be good and do the right thing. We’re monitored by a Guardian Council (an independent group of people who make sure we stay true to our principles) and we are also part of the B Corp movement, meaning we are required to consider the impact of our decisions on employees, suppliers, consumers, the community and the environment.

Do the right thing
You hold the keys
Encourage personal data ownership

Personal data should be exactly that; personal data. The individual should always decide which details they want to share and who with.

Enable privacy and anonymity

We believe that people should only share as much information as is actually required to get the job done. For example, once someone has their Yoti, we don’t need to see any personal details. So we don’t.

Privacy
Secure sensitive data
Keep sensitive data secure

We will always use leading technology to keep data secure. This includes encryption techniques and the servers used to store information. Our security processes are regularly reviewed by external audits.

Keep our community safe

Yoti holders are a community of people who have proven that they are who they say they are. We will take appropriate legal action if we detect any attempts to break the trust that comes with that.

Safe communities
Transparency
Be transparent and accountable

We’ll be open with our customers about we operate. Our terms and conditions are meant to be easily understandable, with any amends highlighted and shown on our website. Meetings with the Guardian Council are recorded and also published on our website.

Make Yoti available to anyone

Yoti is free for all individuals to create and use.

Yoti is free for individuals

Got questions on what we are doing, or how we are doing it?